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ALROSA enhances clients experience by implementing digital technologies in rough diamond trade

November 7, 2019 - During the October 2019 trading period ALROSA, for the first time, offered its clients to participate in Digital Tenders, where a full digital scan of each rough diamond was provided for detailed analysis. This enabled ALROSA’s customers to thoroughly evaluate the rough diamonds and make informed purchasing decisions based on comprehensive data regarding the offered rough stones.

The technology behind Digital Tenders is Sarine’s Galaxy inclusion mapping, DiaExpert planning and various other systems. The information specified in the scan comprises each rough diamond’s detailed external shape, internal inclusions and anticipated color and fluorescence, and is provided in standard Sarine diamond planning format, readily usable by clients’ personnel to evaluate possible polished output, each according to their own needs, preferences and price lists.

The traditional approach to sales involves clients traveling to a designated office of ALROSA, where the variety of goods have to be examined by a limited number of experts. Digital Tenders allow the procurement experts to utilize expertise of their full planning team and collaborate with the polishing factory in order to come up with the best procurement decisions.

“Digital Tenders for rough diamonds allow us to improve our customers’ experience by reducing the risk associated with their purchasing decisions. This ensures their long-term sustainable profitability as well as streamlines manufacturing processes after procurement of the stones. ALROSA concurrently benefits from the ability to show products to a large variety of clients within a short timeframe. This is a very good example where digital technology enables the parties to end up in a win-win situation,” said Evgeny Agureev, Deputy CEO of ALROSA.

Though this is still a pilot project, the current sales results show that ALROSA’s clients are interested in such a format.

David Block, CEO of Sarine Technologies, said: “We are glad to provide this service to ALROSA and strongly believe it will provide significant value to ALROSA and their clients who are, for the most part, Sarine customers as well. The diamond industry is evolving, and rough diamond buyers are seeking ever more information in order to ensure decisions that are the most effective. Market conditions and margins are such that few can afford to err in the purchase of rough diamonds for their respective businesses. Sarine already has in place the industry’s most advanced technological infrastructure to enhance rough diamond buying efficiency and is continuously investing to broaden its offerings in this segment.”

About Sarine Technologies:

Established in 1988, Sarine Technologies Ltd. is a worldwide leader in the development and manufacturing of advanced evaluation, planning, processing, and finishing systems for diamond and gemstone production. Sarine systems are essential aids for diamond polishers, dealers and retailers. Sarine systems have become standard tools in every modern manufacturing plant, properly equipped gemology lab and diamond appraisal business, and are essential aids for diamond polishers, dealers and retailers.

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